7 AWESOME Website SEO Audit Tool in 2020
Are you looking for a good ALL IN ONE website SEO audit tool?
Don’t want to waste any more additional money on incomplete search engine optimization feature tool?
Here is a list of 7 handpicked ALL IN ONE website SEO audit tool.
I have included features, what benefits it can bring you, pricing and current promotion for each product.
Let’s get started.

There are so many website SEO audit tools.
Looking for a good ALL IN ONE website SEO audit tool can be very difficult when you are not able to visualize by using it first.
Also, it can be difficult especially when you don’t have sufficient knowledge to help you in making better decisions.
Before we dive in, let’s have a basic knowledge of SEO terms for your understanding.
An All In One website SEO audit tool includes the following benefits for your business:
- Keyword Suggestion Tool:
- Gives you keyword suggestions & statistics of the difficulty level in ranking the keyword
- Website Audit Check
- Let you know what the list of problems in your website is which needs to fix
- On-Page Checker
- Analyze each page of your website on your desired keyword whether it is fully optimized or not
- Keyword Monitoring
- Monitor your desired keyword performance
- Allow you to change new keywords when the traffic starts to get low
- Backlink research/checker
- Check on your competitor what backlink they are using
- What is backlink or link building?
- Get more external links which direct to your website
- For example, you can write a comment or article and post it to another website that is relevant to your business. In that article, you insert your website link. By doing so, it will help your website ranks faster. The more credible website you can list in (for eg, newspaper company), the higher the ranking your website gets. Learn more about how to build backlinks without using any money.
- Backlink Monitoring
- Monitor how is your backlink & competitor’s backlink performance
- SEO report
- Keep track of your SEO progress
I have filtered everything and handpicked a few of good website SEO audit tools which includes these benefits:
- Don’t need to waste unnecessary money in subscribing multiple tool in ranking your website
- Do not need to check manually on each web page whether it is fully optimized
- Always keep yourself updated with your competitor movement
- Never run out of new backlinks to rank your website
- Know how to improve your website user experience for your visitors
- Save your time in creating useless content which is hard to rank in Google due to high competition
Seobility

It has several functions which include:
- SEO Checker: Check your overall website’s condition and know which part of your website requires improvement
- Keyword Checker: Check on each of your web pages whether important keyword is fully optimized
- SEO Compare: Compare which keyword optimization is better between 2 websites
- Ranking Checker: Check your website ranking for the keyword you choose
- TF*IDF: Now this might sound weird, but it is a good feature to have. It can give you valuable insight into your current text on your web page and compare it with your competitors.
- Backlink Checker: Discover new backlink opportunities from your competitor website or your website
Price
Plan | Basic | Premium | Agency |
Suitable for | For beginners | For professional websites | For large websites & agencies |
Price | Free | $50/mth | $200/mth |
Contract | No | No | No |
Project (per domain) | 1 | 3 | 15 |
Maximum crawled pages / project | 1,000 | 25,000 | 100,000 |
Amount of checked external links | 200 | 5,000 | 20,000 |
Waiting time to re-crawl | 1 day | Immediately | Immediately |
Keyword ranking monitoring | 10 keywords | 300 keywords | 1,500 keywords |
Competitors / project | 3 | 20 | 30 |
Desktop & mobile ranking | Desktop | Desktop & Mobile | Desktop & Mobile |
Location-based search result | Countries | Cities & Countries | Cities & Countries |
Extensive backlink analysis | Preview | Full analysis | Full analysis |
New & lost backlinks | – | Yes | Yes |
Anchor text | – | Yes | Yes |
Competitor backlink analysis | – | Yes | Yes |
Link Building Tools | – | Yes | Yes |
PDF & CSV export | – | Yes | Yes |
White-label report (with own logo) | – | Yes | Yes |
Automatic scheduled crawling | – | Yes | Yes |
Duplicate Content Checker | – | Yes | Yes |
Inappropriate titles checker | – | Yes | Yes |
Project Sharing | – | Yes | Yes |
All plan comes with the following basic features:
- Daily updates for keyword monitoring
- Combination of rankings & on-page analysis
- Search volume, CPC & competition discovery
- Weekly update for backlink monitoring
- Email reporting after crawling
- Email alerts on critical website
- Historical optimization graph
- Page browser, HTTP status code, broken pages, metadata check, on-page check, page response time check, URL check & Tips based on the entire crawling of your website
- Website structure checks
- Content checks for most used keywords, pages without keyword optimization, pages with little title content & pages with typos.
Current promotion: Sign up with FREE Basic Plan at zero cost.
You can get a taste of how it works and upgrade the plan when you are ready to scale
SERanking
SERanking is another All-In-One website SEO audit tool.
It goes by pay per use method.
It declares more than 25,000 businesses trust SE ranking.

It declares more than 25,000 businesses trust SERanking.
These businesses choose them because of:
- their responsive customer service
- the platform always goes the extra mile to update & improve the product
- most of the SEO tools are free
- the interface is very user friendly
It is time to judge it yourself.
Below are the features for SERanking:
- Keyword position tracking: Real-time update for the position keyword you choose
- Competitor SEO/PPC research tool: Discover what your competitor’s keyword is
- Page changes monitoring: Get alerts on any changes your competitor does
- On page checker: The percentage your page is optimized for your keyword
- White label: Put your brand on the SEO report
- Keyword suggestion tool: Suggest potential keyword to rank 1st page in Google ranking
- Marketing plan: Provide you with an SEO checklist, create custom task & track your progress
- Website Audit: Analyze your entire website and provide a list of solutions to solve your website issue
- Lead generator: Generate leads by giving them free on-page SEO audit to your visitors
- Keyword grouper: Analyse & group search queries that match your website’s URL
- Backlink checker: Discover the backlink your competitor and you use & monitoring backlink
- Social media management: Schedule post to your social media account and analyze the performance
They have a total of 12 features.
Now you have understood the features.
Let’s move on to their pricing.
Plan | Optimum | Optimum | Optimum | Plus | Plus | Enterprise |
No of keywords | 250 | 500 | 750 | 1000 | 1750 | 2500 – 20000 |
Price | $39 | $54 | $69 | $89 | $149 | $189 – $899 |
No of website | 10 | 10 | 10 | Unlimited | Unlimited | Unlimited |
Website Audit | 25,000 | 40,000 | 60,000 | 150,000 | 200,000 | 250,000 – 700,000 |
On-page Checker | 150 | 210 | 300 | 450 | 600 | 750 – 1,500 |
Monitor pages on changes | – | – | – | Yes | Yes | Yes |
SEO/PPC Database Expansion | – | – | – | Yes | Yes | Yes |
White Label | – | – | – | Yes | Yes | Yes |
API | – | – | – | – | – | Yes |
All plan comes with the following basic features:
- Backlink checker
- Keyword Grouper
- SEO/PPC Competitor Research
- Marketing Plan
- Custom SEO Reporting
- Social Media Analytics & Management
- Subaccounts
Current promotion: 14 days Free Trial
The good thing about SERanking is they allow you to try their free SEO tools first before making any signup process.
Try out their 14 days free trial and check it out yourself.
SERPStat
SERPStat is also one of the All-In-One SEO Platform.
Agenda21, Yves Rocher, Deutsche Internet & Potheke, Shopify, Loreal & Lenovo are SERPStat’s clients.

Let’s look at their jargons & meaning on SEO
- Keyword Research: Find the similar keywords which are not yet ranked by any other competitors.
- Search Analytics: Identify & track which keywords have been used by your competitors
- Advertising Analysis: Research your competitors’ advertising strategy including their Adwords campaigns & budget
- Content Marketing Ideation: Create and discover unique content that is working well in your niche
- Rank Tracking: Track & monitor your website & competitor website rankings daily
- On-Page Audit: Optimized your web pages with right keyword analysis
- Reports & Infographics: Analyse your progress and provide the report to your clients with your logo in the report
- Backlink Analysis: Discover new backlinks to rank for. Discover what backlinks your competitor ranks for
- API: Allow you to integrate SERPStat in any websites with SERPStat API
They have a total of 9 good features for you to consider.
Below is the price for SERPStat:
Plan | Lite | Standard | Advanced | Enterprise |
Price | $69/mth | $149/mth | $299/mth | $499/mth |
Queries / day | 4,000 | 5,000 | 8,000 | 12,000 |
Result / report | 10,000 | 30,000 | 50,000 | 75,000 |
Export rows per month | 500,000 | 5,000,000 | 15,000,000 | 25,000,000 |
Rows / month by API | 100,000 | 500,000 | 1,000,000 | 2,000,000 |
API maximum requests per sec | 1 | 10 | 10 | 10 |
Keyword position tracking | 15,000 | 60,000 | 150,000 | 300,000 |
Backlink Analysis per day | 500 | 1000 | 1500 | 2000 |
Backlink Result per report | 5,000 | 25,000 | 30,000 | 50,000 |
Site Audit / page | 150,000 | 400,000 | 1,250,000 | 2,500,000 |
No of Additional Team Members | 0 | 3 | 5 | 7 |
White Label Report | None | None | None | Yes |
Keyword Clustering & Text Analysis | 1,500 | 6,000 | 15,000 | 30,000 |
Project to track, analyze & audit | 10 | 50 | 75 | 100 |
Phone Support | None | None | Yes | Yes |
All plan comes with the following basic features:
- In-depth URL Analysis
- Missing Keywords
- Related Keywords
- Access to API
- Competitors Domain to track in Projects
- Access to Mobile Tracking
- Access to Page Audit
- Access to Checklist
- Chat Support
- Customer Success
- Missing Reports
Current Promotion: FREE SEO tool to use
You can get a lot of information from their free SEO tools.
Feel their beautiful user interface yourself.
SERPCloud
SERPCloud offers the lowest price among other website SEO audit tools.
It has used by many SMEs in the market.
SERPCloud provides an overview of SEO for Google, Yahoo, Bing & Yandex search engines.

Let us take a look at their jargons:
- Website & keyword grouping: Organise your keywords for every of your webpages
- Social stats: Discover your website ranking from social media traffic
- Backlink Tracking: Track & monitor the movement of your competitor
- Search Engine Rank Tracking: Track & monitor the rank of your keywords every day
- API Access: Allow you to integrate SERPCloud in any websites.
- YouTube: Track & monitor the rank of your keywords within YouTube ranking every day
- White Label: Allow you to put your own logo/brand into the report
SERPCloud offers 7 features for your convenience.
Below is the pricing for SERPCloud:
Plan | Lite | Plus | Pro | Enterprise | Custom |
Price | $7/mth | $21/mth | $61/mth | $124/mth | On-Call |
Keyword Tracking Search Engine | 50 keywords | 300 keywords | 650 keywords | 1,500 keywords | Unlimited keywords |
YouTube Keyword Tracking | 10 keywords | 80 keywords | 350 keywords | 800 keywords | Unlimited keywords |
They have different packages for individuals & agencies.
Plan | Biz 5K | Growth 5K | Premium 20K | HighVol 50K | Custom |
Price | $249/mth | $399/mth | $779/mth | $1957/mth | On-Call |
Keyword Tracking Search Engine | 5,000 keywords | 10,000 keywords | 20,000 keywords | 50,000 keywords | Unlimited keywords |
YouTube Keyword Tracking | 1,000 keywords | 2,000 keywords | 3,000 keywords | 5,000 keywords | Unlimited keywords |
All plan comes with the following basic features:
- Regular updates
- Reports
- Backlinks
- Cloud Reporting
- Social Stats
- SEO Metrics
- Archive Full Data
- White Label
- Scheduled Reports
- API Access
Current promotion: Free 30 days trial
SERPCloud is an SEO platform that provides YouTube rank tracking which is very suitable for YouTubers.
ProRank Tracker
ProRank Tracker is trusted by 60,000 agencies, enterprises & website owners worldwide.
It can track keywords in Google, YouTube, Yahoo, Bing, Amazon, Yandex, Ask, & Excite search engine.

Let us take a look at their jargon.
- PRT: Provides high accuracy algorithm, support to multi-language and track & monitor your keywords every day
- Mobile Apps: with mobile apps available for download
- API Access: Enable you to use ProRank Tracker in any other websites
- Full SERP: Discover the top 100 results of your keywords & your competitors’ keywords
The pricing plans they offer are:
Plan | Basic | Starter | Standard | Advanced | Business |
Price | $25/mth | $49/mth | $89/mth | $129/mth | $180/mth – $3,300/mth |
No of keyword/search | 200 | 500 | 1,000 | 2,000 | 3,000 – 100,000 |
Site Audit (Sites) | 1 | 10 | 20 | 40 | 60 – 2,000 |
Site-Audit (Pages) | 20,000 | 200,000 | 500,000 | 1,000,000 | 1,500,000 – 10,000,000 |
No of Sub Accounts | No | No | 2 | 4 | 6 |
Manual / Auto Daily Update | Auto | Auto | Auto & Manual | Auto & Manual | Auto & Manual |
Mobile Apps Reporting for Client | No | No | Yes | Yes | Yes |
API Access | No | No | No | No | Yes |
Account Manager | No | No | No | No | Yes |
All plans include these following features:
- Daily Updates (Automatic)
- Full SERPs
- Unlimited Reports
- 100% White Label
- Local & Mobile Tracking
- Shared Reports
- Exact Search Volume
- Save to Cloud Storage
- PRT Mobile App
- 24/7 Support
Current Promotion: Free Trial with 2 URLs with 20 keywords/searches.
ProRank Tracker doesn’t state how long will your free trial duration be.
It means you can use it as long as you want.
Wordtracker

According to Wordtracker, the differences between their system & Google Keyword Planner are:
Wordtracker | Google Keyword Planner | |
Actual (not grouped) keywords | Yes | No |
Actual (not banded) results | Yes | No |
Search trends | Yes | Yes |
SEO competition metrics | Yes | No |
SERP comparison | Yes | No |
Live chat customer service | Yes | No |
Related / lateral search | Yes | No |
Amazon keywords | Yes | No |
YouTube keywords | Yes | No |
Negative keyword search | Yes | No |
This is the difference between paid SEO tools & free Google Keyword Planner tool.
It doesn’t give you the suitable information to build your SEO on your website with their website SEO audit tool.
Hence, you will waste your effort in building SEO for your website, only to realize it on the 6th month due to no traffic coming in.
You need to equip with sufficient knowledge because building an SEO requires at least 3 to 6 months consistency.
You can gain traction in SEO faster if you choose and use the right SEO tools for your website.
You should know the SEO jargon by now so let us proceed with Wordtracker’s pricing.
Plan | Bronze | Silver | Gold |
Price | $27/mth | $69/mth | $99/mth |
Keyword results | 1,000 | 5,000 | 10,000 |
Territories | 7 | 14 | 200+ |
Search by time | Yes | Yes | Yes |
API Access | – | – | $99 credit |
Competition metrics | Yes | Yes | Yes |
Current promotion: Free 7 days trial
Try and use it for 7 days for free.
Feel their user interface and user experience.
See whether it is intuitive for you.
SEMRush
SEMRush is an All-In-One Marketing tool.
SEMRush is the only one company provides not only complete SEO tools but also tools for:
- paid traffic tool
- social media community management tool
- social listening system (content & PR) tool
- market research tool

Let us go each tool they provide us:
- SEO tool
- Technical SEO audit: Check the error
- On-Page SEO Audit
- Position tracking
- Ideas for gaining more organic traffic
- Competitive analysis
- Backlinks audit & analytics
- Paid traffic tool
- Competition analysis
- Ad keywords & creative research
- Keyword grouping & management
- Negatives optimization
- Google Shopping campaign analysis
- Benchmarks of pay per click cost at a local level
- Social media community management tool
- Uncover competitor social strategies
- Benchmark your social performance
- Spot the best-performance content
- Schedule and post to five social networks
- Increase your Facebook reach with post booster
- Built-in image editor & link shortener
- Chrome extension available
- Social listening (content & PR) tool
- Content performance analysis
- Trending topics ideas for article
- Shared calendar for all your team
- Content optimization for each search engine
- Brand presence analysis in web and social media
- Market research tool
- Discover new opportunities
- Explore new company’s web traffic and visitor engagement
- Get data for sales prospecting and lead evaluation
- Understand the new market to the fullest
- Discover the most effective digital marketing
Looks like SEMRush has a complete digital marketing tool for your business to grow.
Let’s check out how much will this price of item be.
Will it be worth the value?
Plan | Pro | Guru | Business |
Price | $99.95/mth | $199.95/mth | $399.95 |
Result per report | 10,000 | 30,000 | 50,000 |
Keyword updates per month | 250 | 1,000 | 5,000 |
Historical data | – | Yes | Yes |
Product listing ads | – | – | Yes |
Market explorer, traffic analysis, competitor benchmarketing, bulk traffic analysis, top pages | +$200/mth | +$200/mth | +$200/mth |
Projects | 3 | 15 | 25 |
Keywords to track daily | 500 | 1,500 | 5,000 |
Pages to crawl | 100,000 | 300,000 | 1,000,000 |
No of keyword ideas analysis | 500 | 800 | 2,000 |
Social media profiles for monitoring | 50 | 100 | 300 |
Social media profiles for posting | 10 | 30 | 50 |
Rank tracking for multiple devices | – | Yes | Yes |
Sharing “read-only” access | – | – | Yes |
Schedule PDF reports | 5 | 20 | 50 |
Branded PDF report | – | Yes | Yes |
White label PDF reports & Google Data Studio integration | – | – | Yes |
Users collaboration | 1 | 2 | 9 |
Price per user | +$70/mth | +$140/mth | +$140/mth |
Access to content marketing tool | Limited | Full access | Full access |
Topics for content research | Limited | Unlimited | Unlimited |
SEO content templates | Limited | 800 | 2,000 |
Pages to audit for content | Limited | 20,000 | 20,000 |
Countries to track | Limited | 5 | 10 |
Posts to track | Limited | 50 | 50 |
Content Calendars | – | 1 | Unlimited |
Plagiarism checks per month | – | 5 | 10 |
Traffic analysis API access | Upon request | Upon request | Upon request |
Other API access | – | – | Yes |
Listing Management | +$20/mth | +$20/mth | +$20/mth |
Import your rankings from 3rd party tool | – | Upon request | Yes |
All plans also includes:
- Site Audit
- Social Media Poster
- Keyword Research
- Display Advertising
- Gap Analysis
- Notes
- On-Page SEO Checker
- Backlink Audit
- Keyword Magic Tool
- Backlinks
- Traffic Overview
- Log File Analyzer
- Position Tracking
- PPC Keyword Tool
- Ad Builder
- Sensor
- Lead Generation Tool
- Social Media Tracker
- Organic Research
- Advertising Research
- Keyword Difficulty
- Reports
Current promotion: You can try SEMRush for free
Looks like SEMRush is the only platform that provides a complete set of marketing tools which includes content creation tool, social listening tool, SEO tool, paid ads tool and reporting tool.
Conclusion
I want to conclude this article with a summary comparison between 7 website SEO audit tools.
Brand | Seobility | SERanking | SERPStat | SERPCloud | ProRank Tracker | Word- tracker | SEMRush |
Price for lowest plan | Free | $39/mth | $69/mth | $7/mth | $25/mth | $27/mth | $99.95/mth |
Website Audit | Yes | Yes | 150,000 pages | No | Yes | No | Yes |
Keyword monitoring | 10 | No | 15,000 | 50 | 200 | No | 250 |
Keywords idea | No | Yes | Yes | Yes | Yes | 1,000 | Yes |
No of page crawl | 1,000 | No | No | No | No | No | 100,000 |
Backlinks discovery | No | Yes | 5,000 | Yes | No | No | Yes |
Backlinks audit | Yes | Yes | Yes | Yes | No | No | Yes |
Backlinks monitoring | No | No | No | No | No | No | Yes |
Reports | No | Yes | Yes | Yes | Yes | No | Yes |
API access | No | No | No | Yes | No | No | Yes |
White Label Report | No | No | No | Yes | No | No | No |
On-page SEO checker | Yes | 150 times | Yes | No | 20,000 pages | Yes | Yes |
Additional features | No | Social media analytics & management | No | YouTube Keyword tracking | No | No | Social media analytics & management paid ads tool, content & PR tool and market research tool |
I hope this table of summary above can help you make a wise decision on which SEO platform to choose from.
I have inserted affiliate links into every product.
If you think I did a good job of providing you a clear overview of the products, you may use my links to sign up for a free trial plan.
Also, if you think your SEO knowledge is not sufficient enough, you can always take our SEO online course.
Now, I love to hear from you.
What is your takeaway from this post?
Leave a comment below.